Telecom Service Providers Subscriber Base in Rural India
As of the latest data, rural subscribers account for 44.53% of the total telecom subscriber base in India.
Reliance Jio leads with the highest rural subscriber count (212.17 million), holding a 39.68% rural market share, followed by Bharti Airtel with 192.42 million rural users and a 35.99% share.
While Vodafone Idea also has a significant rural presence, it trails at 18.25% of the rural market.
Notably, APSFL has the highest share of rural subscribers relative to its base at 74%, though its overall market contribution remains low. Public providers like BSNL continue to serve key rural segments but have seen declining market dominance.
Reliance Jio leads with the highest rural subscriber count (212.17 million), holding a 39.68% rural market share, followed by Bharti Airtel with 192.42 million rural users and a 35.99% share.
While Vodafone Idea also has a significant rural presence, it trails at 18.25% of the rural market.
Notably, APSFL has the highest share of rural subscribers relative to its base at 74%, though its overall market contribution remains low. Public providers like BSNL continue to serve key rural segments but have seen declining market dominance.
| Operators | No. of Total Subscribers - Mar'24 | No. of Rural Subscribers - Mar'24 | Share of Rural Subscribers | Market Share of Rural Subscribers |
|---|---|---|---|---|
| Reliance Jio | 488.19 | 212.17 | 43.46% | 39.68% |
| Bharti Airtel | 401.14 | 192.42 | 47.97% | 35.99% |
| Vodafone Idea | 206.19 | 97.57 | 47.32% | 18.25% |
| BSNL | 98.74 | 31.98 | 32.39% | 5.98% |
| MTNL | 3.01 | 0.02 | 0.64% | 0.00% |
| Tata Tele. | 2.38 | 0.01 | 0.23% | 0.00% |
| Quadrant | 0.35 | 0.06 | 18.49% | 0.01% |
| Reliance Com. | 0.11 | 0 | 0.28% | 0.00% |
| STPL | 0.05 | 0 | 0.00% | 0.00% |
| APSFL | 0.63 | 0.47 | 74.00% | 0.09% |
| Total | 1,200.80 | 534.69 | 44.53% | 100% |
Units: Million
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